THE
90-Day CSO Program
A 90-Day Program to Support Fair, Balanced and Strategic Decision-Making For Your Chief Strategic Officer (CSO)
With Martin Bissett
27-Year Knowledge Partner to Accounting Firms
Designed specifically for the Chief Strategic Officer (CSO) in your firm, the 90-Day CSO Program provides experienced, external support to help senior leaders make fair, balanced, and forward-looking decisions in the face of complex internal and external pressures.
They often say that it’s lonely at the top. But if that’s true… why is it true?
I believe the phrase ‘it’s lonely at the top’ exists because once you become a managing partner or CEO of an organisation, you now have to juggle various agendas that did not apply to you when you simply worked in the firm.
For example, you have:
- A political agenda where you have to keep directors, team members, clients, suppliers, and introducers happy.
- A commercial agenda where profitability needs to be on the increase.
- A sustainability agenda where your organisation needs to be seen to hold values your clients and suppliers align with.
- A personal agenda for your own desire to achieve your career ambitions.
- A shareholders agenda where what they want, what you want, and what’s best for your team and brand don’t always align.
When you reach that position, it is like an oasis in the desert to be able to call on an experienced and non-emotionally involved professional, someone who has seen this scenario literally hundreds of times before, and who you can look to for independent, non-biased advice, guidance, counsel, direction and wisdom.
This support allows you to validate your decisions or gain a new perspective on the ones that will have far-reaching consequences for your organisation, your colleagues, and your career.
Some leaders don’t need this support forever. Some do.
Whichever category you fall into, the starting point is always the same: A trial period to assess just how much value an external advisor can add.
How Can 90 Days of Focus Help Your CSO?
The 90-Day CSO Program provides this support to you through both a structured set of meetings and an ‘as needed’ facility that allow you to call upon experience frameworks, case studies and other perspectives that you don’t normally have access to in order to make the most balanced and fair decisions for your organisation.
The 90-Day CSO Program sets objectives and the measures for those objectives and defines the value that you will create before we ever get started.
This allows you to obtain clarity, perspective and motivation in your role.
What Will Your CSO Get?
In 90 days, 6 sessions and 24/7 access to me, you will build:
Immediate Strategic Value
- Call on an experienced and non-emotionally involved professional who is not caught up in the politics of your organisation.
- Access independent, non-biased advice, guidance, counsel, direction and wisdom.
- Validate your thinking or gain a new perspective on decisions that carry far-reaching consequences.
- Navigate multiple agendas: political, commercial, personal and shareholder with greater clarity.
- Measures and outcomes that allow you to track meaningful progress.
- Set clear objectives, define how progress will be measured, and identify the value you want to create before we begin.
- Gain insight shaped by someone who has seen over 2,000 accounting firms from the inside across four decades.
Next Steps For The 90-Day CSO Program
A high-level offering like 90-Day CSO is not something that should be decided upon by the click of a button on a website and therefore, it is not available for purchase here.
However, if you’re at a stage where you need someone who is not involved in the politics of your firm, we invite you to connect with us.
We’ll arrange a discreet, private conversation to discuss how 90-Day CSO can support you in your role and what you’d like to achieve over the next 90 days.
Since 1998, Martin Bissett has played a major part in working with over 2,000 accounting firms in over 44 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.
Martin now advises both accounting practitioners and FinTech companies alike, at board level.
His speaking typically includes 10-20 keynotes a year at major conferences and his prolific publishing includes over 100 articles and 14 books, including his best-seller, Passport to Partnership (from CPA Trendlines). His newest is Never Mind The Bullets (CPA Trendlines 2022). His books have been on the curricula at PICPA and the Bolton School of Business.
Martin’s career has taken him around the world including 23 US States and has been namechecked and asked to write contributions to books by contemporaries such as Mike Michalowicz, Alex Parker, Femke Hogema, Reza Hooda and others.
Martin has published 14 books to date and is the most published author on his topics relating to accountancy. He has received global recognition for his work and his involvement in the accounting profession. His work has been included in the formal educational accounting curriculum in the UK and the US.

Martin Bissett is a 27-year veteran of working with the accounting profession as an author, keynote speaker and advisor to over 2,000 firms worldwide.












