THE
90-Day CMO Program
A 90-Day Program to Build a Sustainable Marketing Growth Model With Your Chief Marketing Officer (CMO)
With Martin Bissett
27-Year Knowledge Partner to Accounting Firms
Designed specifically for the Chief Marketing Officer (CMO) in your firm, this 90-Day CMO Program is your opportunity to put in place the foundations of perpetually successful marketing.
Marketing remains a little bit of a mystery for accountants and other professional services providers. A marketing module was never included in their technical qualifications and exams and many professionals come into practice not realising how much of their growth as an organisation depends on the quality of their marketing.
As a result, marketing is often haphazard, and money is often spent on trends or fads, as they are advised by marketing consultants who have little or no track record in that profession themselves.
This then leads to the professional becoming turned off to marketing as it has not generated the results that they were looking for.
All of this can be avoided by putting in place a marketing strategy and assigning tactics for each stage of that strategy to achieve the desired objectives, measures and outcomes.
There are many reasons to build a marketing function in a professional services firm. Here are the most important ones:
- The strategy gives clarity on what you want marketing to actually achieve.
- The measures let you track progress with confidence and cut waste.
- The tactics give you the freedom to market in a way that suits your firm, not a cookie-cutter template.
- The structure prevents you wasting time, money, and energy on things that don’t work.
- The system helps you make marketing a core part of firm-wide success, not a bolt-on.
How Can 90 Days of Focus Help Your CMO?
In 90 days, you bring in a 27-year veteran on a trial basis to install the foundations of marketing that delivers real results.
I will work directly with your firm’s CMO to put in place a 7-step architecture for marketing strategy, where the first and seventh steps are the most difficult, and where the tactics in between are entirely discretionary, based on your preferences, budget or previous track record.
From the outset, we set measures as to what will equal a successful 90 day project, after which both parties have the option to continue, if a win-win scenario exists mutually.
What Will Your CMO Get?
In 90 days, 6 sessions and 24/7 access to me, you will build:
Immediate Marketing Value
- The architecture of a 7-step marketing strategy tailored to professional services.
- The ability to assign tactics that support your objectives, without wasting budget.
- Clarity on what has worked, and hasn’t worked before, and how to build from that.
- A common-sense approach to demystify marketing for your team.
- Measures and outcomes that allow you to track meaningful progress.
- A marketing foundation that supports long-term growth and client acquisition.
- Confidence in your firm’s ability to market itself, consistently and effectively.
- A strategy and set of tools you can use again and again, not a one-off campaign.
Next Steps For The 90-Day CMO Program
You receive 6 one-to-one sessions, 24/7 access between sessions, and full access to the frameworks for marketing strategy and tactics used in professional services firms that want to grow properly.
This intensive way of working is certainly not for all firms, and certainly not for firms who are stuck in their ways.
Therefore, this program is not available to purchase from the website.
But if you are serious about making manageable progress in a short space of time, then click below to explore further.
Since 1998, Martin Bissett has played a major part in working with over 2,000 accounting firms in over 44 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.
Martin now advises both accounting practitioners and FinTech companies alike, at board level.
His speaking typically includes 10-20 keynotes a year at major conferences and his prolific publishing includes over 100 articles and 14 books, including his best-seller, Passport to Partnership (from CPA Trendlines). His newest is Never Mind The Bullets (CPA Trendlines 2022). His books have been on the curricula at PICPA and the Bolton School of Business.
Martin’s career has taken him around the world including 23 US States and has been namechecked and asked to write contributions to books by contemporaries such as Mike Michalowicz, Alex Parker, Femke Hogema, Reza Hooda and others.
Martin has published 14 books to date and is the most published author on his topics relating to accountancy. He has received global recognition for his work and his involvement in the accounting profession. His work has been included in the formal educational accounting curriculum in the UK and the US.
Martin Bissett is a 27-year veteran of working with the accounting profession as an author, keynote speaker and advisor to over 2,000 firms worldwide.